Where to Buy Plan B in 2025: 7 Discreet Online Options and More

If you’re sexually active, you may be familiar with the concept of emergency contraception (EC). Commonly referred to as the morning-after pill or Plan B, Plan B One-Step is one of the most popular brand names of EC. While it’s not the only option, it’s widely available. In this article, we discuss how EC works, where to get it, how much it costs, and more.

Top Picks for Obtaining Plan B

We chose the following options for obtaining Plan B because we thought it was important that all the retailers and services on our list were fast and efficient. Here is a summary of the best places to get emergency contraception:

• Best for generic Plan B: Nurx
• Best value: Wisp
• Best drugstore option: Target
• Best if you have insurance: Pandia Health
• Best without insurance: CVS
• Best for quick shipping: Lemonaid
• Best low cost option: Planned Parenthood

Online Platforms and Telehealth Services

You can get Plan B online through Wisp, Nurx, or Pandia Health. In addition to being discreet alternatives to buying Plan B at an in-person pharmacy, these options allow you to stock up in advance and potentially lower your cost with insurance or a prescription.

Nurx

It’s easy to order New Day, a generic form of Plan B, from Nurx. This medication management platform accepts various forms of insurance to bring your cost down to $0, though your copay will vary depending on your coverage. But you don’t need a prescription to place your order. The platform also offers free shipping and unlimited messaging with licensed healthcare professionals for 1 year. In some states, you may be able to receive overnight shipping.

Wisp

If you’re planning on paying out of pocket, the telehealth and medication platform Wisp is the best option for getting same-day access to ella. Ella is another form of EC known to be more effective than Plan B in people who weigh more than 155 pounds (lb). Unlike Plan B, ella can’t be delivered to your home, but it’s available for same-day pickup at your local pharmacy through Wisp. You do need a prescription for it.

Pandia Health

Through Pandia Health, an online birth control service, Plan B costs $53 per pack without insurance and is free with insurance. Pandia Health also offers the generic versions My Way, AfterPill, and EContra EZ. To sign up and receive a prescription through the platform, you’ll have to fill out an online health form and pay a $20 consultation fee. A doctor will then review your information, and Pandia Health will send the medication straight to your doorstep.

In-Person Retailers

Since Plan B is not prohibited in any state, according to federal law, you should be able to get it right off the shelf in drugstores or feminine care sections in retail outlets. You do not need a prescription or ID to get Plan B. However, getting a prescription may help you get Plan B at a lower cost if you buy it in person. Target is an easy option for getting Plan B either in person or online. If you don’t have time to get a prescription, you can buy it either in the store or with same-day shipping for a flat fee of around $50.

Generic Alternatives and Effectiveness

Generic versions, such as My Choice and New Day, tend to be cheaper, and you can often find them on telehealth sites such as Wisp. Julie is a newer type of emergency contraception that launched in 2022. It’s an alternative to Plan B as it contains the same ingredient, levonorgestrel.

Policy Landscape and Insurance Coverage

The Affordable Care Act (ACA) requires most private plans to cover, without any cost sharing, the full range of FDA-approved contraceptives and services as a preventive service. In the years since its implementation in 2012, there has been a sharp decrease in the share of privately insured women who pay out of pocket costs for their prescribed contraceptives. Despite the fact that the ACA has been in place for 15 years, there are still gaps in awareness that federal law requires most private plans to cover the full cost of contraceptives. Notably, less than half (44%) of women with private insurance coverage are aware that most insurance plans are required to pay the full cost of birth control for women.