About Choices Women's Medical Center and Comprehensive Women’s Health Services

The Mission of Choices Women’s Medical Center is to offer all our patients the highest quality medical care in a warm, sensitive, compassionate and confidential setting and to give them the knowledge they need to make the best choices for themselves, with the most accurate fact-based information. Our mission and commitment to our patients spread across all borders, geographical as well as age, gender identity, nationality, and culture.

History and Philosophy

Merle Hoffman founded Choices Women’s Medical Center in 1971 shortly after New York State made abortion legal two years before the historic Roe v. Wade Supreme Court decision that legalized abortion nationwide in 1973. Our name, “Choices,” stands for Creative Health Organization for Information, Counseling, and Educational Services. CHOICES is a “midwife” to the entire concept and field of “Women’s Health”. Starting from the Feminist Perspective of women having a degree of power in their medical treatment at a time when patients (who were mainly women) had no information or power in a medical setting with doctors who were mainly men. Some of these innovations which began with legal abortion at CHOICES in 1971 included; counseling patients about the nature of their procedure and their decision, informed consent, answering any questions that a patient may have, insuring that a team approach to patient care and the groundbreaking philosophy of PATIENT POWER.

Comprehensive Reproductive and Clinical Services

Women’s reproductive health is at the core of our services, including a full range of gynecological testing, treatment, and Well-Woman Care; birth control; abortion services to 24 weeks; and a complete prenatal program. CHOICES has always expanded to meet the needs of our patients, including a full range of reproductive health care that includes abortion services to 24 weeks of pregnancy, birth control, gynecology, prenatal care, counseling services, and Tele-Medicine.

Specialized medical care and programs include:

• A Teen Program: includes free pregnancy testing, specialized counseling, and other services.
• Trans Care: one of the first Trans Care programs in the country developed in 2016.
• Counseling and HIV/STD Testing: includes treatment and basic preventive care for LGBTQ and gender-nonconforming, teenagers, and seniors.
• Sexual Health Checks: crucial for diagnosing and managing sexually transmitted infections, which, if left untreated, can lead to serious health complications.

Preventive Screenings and Diagnostics

The clinic focuses on essential yet often uncomfortable tests, including cervical screenings, HPV self-tests, and sexual health checks. Cervical screenings can detect early signs of cervical cancer, allowing for timely intervention and treatment. HPV self-tests help identify the presence of human papillomavirus, a risk factor for cervical cancer. This noninvasive test eliminates the need for a speculum, encouraging more women to undergo the screening.

Aesthetic and Integrative Medicine

The clinic is supervised by doctors experienced in anti-ageing, aesthetic, and integrative medicine. A well-educated staff of qualified and experienced therapists and registered nurses provides patients with a wide range of treatments. The clinic offers a full range of aesthetic and integrative services, including:

• Botox & Dysport, dermal fillers, and biostimulators.
• PRP, IV Infusions, Jett Plasma, and medical weight loss.
• Chemical skin peels, microdermabrasion, and mesotherapy.
• Medical Class Laser, light and Radiofrequency technologies including CO2 Resurfacing and Laser Genesis.

Licensing, Confidentiality, and Professional Standards

Choices Women’s Medical Center is licensed by the State of New York as an outpatient medical facility and meets its regulations for all healthcare providers. CHOICES is accredited by the AAAHC (American Association of Ambulatory Health Care), and repeatedly meets their highest level of standards. All services are completely confidential for patients of all ages, with no parental or partner consent or notification needed for any of them. We can sign up people for presumptive (emergency) Medicaid for same-day pregnancy-related services, and we take all insurances.

Choices Medical is proud to announce our Women-Business Enterprise (WBE) Certification! This prestigious designation is awarded to businesses that are at least 51% owned and operated by women within their state, highlighting the dedication and leadership of women in business.

Service Summary and Accessibility

• Health Education: CHOICES offers no-cost classes and workshops to public and private schools, community, and health organizations.
• Appointment Availability: Same-day or next-day appointments are available.
• Financial Support: Financial counselors are available to help you.